Revision 3
Established 2018-06-25
* Please observe! The following literature may have been published in later editions/year. At the start of the course the latest edition is to be used.
* Babin, Barry and Zikmund, William. (2016). Essentials of Marketing Research. Boston, USA: Cengage Learning
Bryman, Alan & Bell, Emma. (2011). Business research methods. 3. uppl. Oxford: Oxford University Press
* Rienecker, Lotte & Stray Jørgensen, Peter. (2018). The good paper : a handbook for writing papers in higher education. København: Samfundslitteratur
Örtenblad, Anders & Ulvenblad, Pia. (2012). A little about a lot: on scientific reports and reference techniques. 1. Uppl. Lund: Studentlitteratur
Academic articles.