Revision 2
Established 2018-06-25
* Please observe! The following literature may have been published in later editions/year. At the start of the course the latest edition is to be used.
Bryman, Alan & Bell, Emma. (2015). Business research methods. 4. Oxford: Oxford University Press
Fill, Chris. (2016). Marketing communications : discovery, creation and conversations. 7. edition. Harlow: Pearson Education Limited
* Rienecker, Lotte & Stray Jørgensen, Peter. (2018). The good paper : a handbook for writing papers in higher education. København: Samfundslitteratur
Scientific articles will be given at the course start.